Croydon, London

Finance that serves
your mission,
not the other way around.

JG & Associates takes the financial and compliance weight off organisations doing meaningful work, so you can focus on the people and communities you serve.

Book a Consultation Our Services
By the numbers
25+
Years in finance
12+
Years examining charities
3+
Sectors served
1st
Call always free
"We relieve the worry so you can focus on making a difference." Joanna G. | Founder
Speak to Joanna directly 0208 037 0410 support@jgandassociates.org.uk

Deep expertise.
Personal service.

Most accountants treat your finances as a transaction. We treat them as the foundation of everything you are trying to build. Whether you are a sole trader finding your feet, a charity navigating compliance, or a community organisation scaling its impact, we get to know you properly before we touch a single number.

Based in Croydon and serving organisations across London and beyond, JG & Associates has been the trusted financial partner for individuals and purpose-led organisations since 2018.

  • Certified Financial Coach
  • Independent Examiner for registered charities since 2011
  • Specialist in VCSE sector finance and compliance
  • Cloud accounting and real-time financial reporting
  • Board member, Croydon Commitment
Joanna G.
Founder & Lead Financial Consultant

With over 25 years in finance and a background spanning private, public, and voluntary sectors, Joanna brings the kind of experience most small firms can only access at large consultancy prices.

She founded JG & Associates on a simple belief: that small organisations and community-led businesses deserve the same quality of financial guidance as corporations, without the corporate price tag or the corporate detachment.

Bookkeeping Financial Coaching Charity Accounts Compliance Payroll

One firm. Everything
your finances need.

From day-to-day bookkeeping to strategic financial coaching, we handle the full picture.

Bookkeeping & Accounts

Keeping your records accurate, current, and meaningful, so you always know where you stand financially.

  • Day-to-day bookkeeping
  • Bank reconciliation
  • Financial statements
  • Cloud accounting setup
  • Management accounts
Charity & Non-Profit Finance

Specialist support for organisations bound by the Charities Act, with independent examination and full compliance management.

  • Independent examinations
  • Charity accounts preparation
  • Funding management
  • Project financial reporting
  • Trustee financial briefings
Payroll & Compliance

Full payroll management and statutory compliance, handled on time, every time, so penalties stay firmly off your radar.

  • Payroll processing
  • HMRC submissions
  • Self-assessment tax returns
  • Budgeting and forecasting
  • Business support advisory

Built for organisations
doing real work.

Charities & Non-Profits

Compliance-focused financial management for registered charities, CICs, and voluntary organisations navigating the Charities Act.

Sole Traders & Freelancers

Simple, clear bookkeeping and tax support for self-employed individuals who need accuracy without the overhead.

Small & Medium Businesses

Growing businesses that need reliable financial foundations, real-time visibility, and a partner who understands their sector.

Community Organisations

VCSE sector specialists supporting community groups, social enterprises, and public sector partnerships with funding and project finance.

No jargon.
Just clarity.

1
Discovery Call

A free conversation to understand your organisation, your goals, and where the financial pressure points are.

2
Tailored Proposal

We put together a clear scope and fixed-price proposal, no surprises, no hidden extras.

3
Onboarding

Fast, structured onboarding with a signed engagement letter and a clear plan from day one.

4
Ongoing Partnership

Regular updates, real-time access to your numbers, and a team that knows your business as well as you do.

Speak to Joanna directly 0208 037 0410 support@jgandassociates.org.uk

Ready to take the
financial stress off your plate?

Book a free discovery call. No obligation. Just a straight conversation about where we can help.

Monday to Friday, 9am to 5pm  |  Croydon, London